The Four Keys to Sales Force Productivity

The Case for Coaching

Coaching has been identified as an extremely attractive opportunity for rapidly improving sales efforts by organizations worldwide. While coaching is nothing new, it is being reborn with new tools and new possibilities. Allow us to walk you through these insights by explaining the fundamentals, implications of technology and business case for coaching in our new eBook, The Case for Coaching.


  • Begin to build or support an existing case for coaching within your organization
  • Understand the importance of effective coaching, and the direct impact it can have
  • Leverage technology to facilitate a culture of coaching